2023 ★ Wyndham Hotel Brand Marketing 

Mini Program H5 & Emoji Design & Offline Events

In the current era of full recovery in the tourism industry, as a globally renowned hotel brand, Wyndham faces the challenge of industry competition. How can it rapidly enhance its brand image, attract new customers, increase occupancy rates, and retain existing clients while penetrating the Chinese market?

In 2023, as the planning and execution partner for Wyndham's annual hotel and member activities in the Asia-Pacific region, Keyfocus provided comprehensive brand promotion services. From online Mini Program H5 development and customized emoji creation to offline banquet planning, we tailored marketing strategies to seize consumer mindshare and enhance customer experience.

To further increase occupancy rates, enhance the experience for loyal customers, and solidify customer base, Keyfocus has planned a Mini Program-embedded H5 membership event for Wyndham titled "Nightly Illumination: Keep Your Room Aglow."

From slogan brainstorming to planning, development, and maintenance, Keyfocus has systematically broken conventional approaches, employing innovative marketing methods to help clients capture private domain traffic, increase occupancy rates, and better manage memberships.

Creating Playful and Adorable Emojis to Forge Deeper Connections Between the Brand and Consumers, Fostering a Sense of Belonging and Loyalty, Allowing Users to Interact with the Brand in a More Personalized Manner.

This Initiative Not Only Enhanced the User Experience in Wyndham's WeChat Community but also Enriched the Community with a Unique Brand Image, Strengthening the Sense of Brand Belonging Among Customers!

To Reward Loyal Customers, Strengthen Brand Image, and Optimize Media Resources for Enhanced Communication Efficiency, we Designed the "Wyndham Night" Banquet. From Planning to On-site Execution and Filming, Keyfocus Overseeing the Entire Process, Aiming to Showcase the Upscale Brand Tone of Wyndham Hotels.

Through Unique Event Themes and Comprehensive Offline Services, we Successfully Created an Unforgettable Evening for Wyndham's Singapore and Shanghai Branches, While Providing Strong Support for Wyndham Group's 2023 Member Rewards Program.

Throughout our collaboration with Wyndham, we've employed professional and innovative approaches to accurately capture and showcase the unique charm of the Wyndham brand. Through our meticulous planning and execution, we've not only satisfied our clients but also injected new vitality into Wyndham's brand image in the Chinese market.

In the field of hotel management, while the European and American markets lead ahead of the Chinese market, the introduction of international brands has brought advanced management models and service standards to China, while nurturing generations of professional hotel talents. Providing excellent service quality is key to attracting Chinese tourists.

In this market that blends local characteristics with international standards, Keyfocus is committed to tailor-making charming marketing strategies for you to tap into the Chinese market. We help you establish a strong brand image in China to ensure you stand out in the fierce competition, enabling you to achieve significant brand influence and business growth in the Chinese market.

In the future, we firmly believe that whether it's hotel brands or homestay brands, through continuous innovation and sophisticated digital media communication, they will undoubtedly radiate new charm.