Tmall Friso Official Overseas Flagship Store Live Stream Case Study
2024 ★ Friso Netherlands
As everything awakens in spring, it's the perfect time for a family outing. How can we use the popular format of live streaming to lead parents and babies on a virtual spring camp, taking them on a spring tour to Friso's "homeland" in the Netherlands, and influence their purchasing habits?
Keyfocus TV live streaming team successfully executed a special broadcast themed "CEO Spring Camp - Spring Outing with Lotus" in a short time. By combining entertainment, leadership insights, valuable content, and shopping into a multi-faceted live streaming experience, they reached an impressive 655,600 viewers, creating a truly immersive spring outing extravaganza and expanding their audience significantly!
From receiving the live stream execution brief in early April to successfully completing the event on April 10th from 10:00-11:30 AM at the Courtyard by Marriott Shenzhen Bay, Yizhang Hall on the fourth floor, Keyfocus had just one week to pull it off. It was truly a high-stakes, time-sensitive task!
How did Keyfocus transform the concept into execution for the "CEO Spring Camp - Spring Outing with Lotus" themed live stream? Through their professional live streaming expertise, they meticulously prepared and delivered the event seamlessly!
With in-depth understanding of Friso Netherlands, we comprehensively interpret the theme and produce live streaming materials: live room guide signs, pre-live posters, live room badges, live room interaction boards, live room mechanism KT boards, pre-live planning, live stream planning & project management, live site construction, live streaming, ensuring smooth progress for this broadcast!
When everything is set, Keyfocus's experienced live streaming coordination team flies to Courtyard by Marriott Shenzhen Bay in advance to set up the live room. From guiding visitors through the Dutch-themed live hall to accommodating the arrival of the CEO team, every detail is meticulously handled to authentically recreate the creative concept and fully showcase the Dutch-themed spring camp experience!
Facing the live stream camera, every detail must be flawless! This "CEO Spring Camp - Spring Outing with Lotus" live stream is planned with 4 segments: Host Warm-up → Camping Party → CEO Camp Sharing Session → Ending
From online to offline, Keyfocus TV live streaming team meticulously coordinates the atmosphere team, stage management team, photography team, and live operations, including welfare distribution, interactive giveaways, red envelope rain setup, and traffic promotion, controlling every detail. With a cumulative audience of 655,600, this live stream features fresh settings and interactive effects, significantly increasing viewer engagement and interaction compared to regular broadcasts. It truly achieves an immersive spring camp experience, making the duration of stay more enjoyable. This helps clients achieve high live stream effectiveness while ensuring viewer engagement.
Breaking free from traditional channels and formats, Keyfocus has been pioneering innovative marketing strategies, from co-creating interactive content to planning and executing live broadcasts. We continuously help clients iterate from product value to brand value, establishing a long-term marketing layout to cultivate brand residual effects and occupy a prime position in consumers' minds. This wave of 1:1 authentic creative execution in live streaming deserves endless praise!